— THE BUSINESS · GUIDE

Understanding Talent Representation

What an agent actually does, how to find one, and what to expect once you're signed — from a family that's been through it.

What a talent agent actually does


A talent agent submits you for roles, negotiates on your behalf, and connects you with opportunities you might not find on your own. They earn a percentage of what you make — typically 10–15% — and only get paid when you do.

That's the most important thing to understand: a legitimate agent makes money when you book work, not before.

Agents don't typically submit for low or no paying opportunities — which means you may still self-submit for student films, community theater, and other unpaid or low-paying work. Just make sure to clear any offer through your agency before accepting.

Remember
A legitimate agent earns commission only when you book work. They never charge upfront fees. If someone asks for money before you've booked anything — walk away.

How to find representation


There are three main paths to finding an agent. The network piece is why everything else on this guide matters — the connections you build in training, in community theater, and on set are what open these doors.

1
Open submissions
Many agencies open submissions for a few weeks each year or as needed. Watch for these windows — follow agencies on social media and check their websites regularly so you don't miss them.
2
Referral
Many top agencies are referral only. A trusted coach, a casting director, a working actor — a recommendation from the right person opens doors that a cold submission can't. This is why building your network matters.
3
Being approached
It happens. We were submitted through an acting coach after completing a 20-week masterclass. The best way to be found is to be genuinely good and in the right rooms.

The interview


When an agency is interested they'll invite you in for an interview. Expect questions about your hobbies, your passions, and your commitment level. They'll review expectations and give you a chance to ask questions.

Come prepared — know what you're committing to and what you're hoping to get out of the relationship. This is a business partnership and it's reasonable to ask questions before signing anything.

The contract - what to know before you sign


Never pay upfront
A legitimate agency earns commission only when you book work. And an agency that requires you to take classes with them as a condition of representation is likely a scam — one of the most common schemes targeting performers and families.

Ask about self-submission.

Some agencies allow you to self-submit for opportunities while represented — understand the rules and always clear offers through your agency before accepting.

Read everything.

If anything is unclear ask for clarification before signing. A good agency will welcome your questions.

Understand how the relationship ends on both sides.

The agency can drop you and you can drop them. Know the notice period and any conditions before you sign.

What to expect day to day


Once you're signed, audition submissions come through industry platforms like Actors Access or Casting Networks. Your agency typically covers the platform fee — if you want to self-submit independently you can pay a monthly fee for your own access.

When an opportunity comes in you'll typically have 2–4 days to submit — and the sooner the better. Sides and instructions are sent through the platform and submitted the same way.

Your agency expects:

Full availability and to be prioritized
Clear communication if you have conflicts
Prompt responses when auditions come in
Any offer cleared through them before accepting

Coogan accounts & work permits


Coogan Account
If your child is a minor working under representation a Coogan account is required. This is a blocked trust account that protects a percentage of their earnings until they turn 18. Your agency or the production will walk you through the requirements — but it's good to know about it before you need it.
GDOL Work Permit
In Georgia, minors working in film and TV need a Georgia Department of Labor work permit — essentially a permission to work document for minors. It's not required once a performer turns 18. Your agency will let you know when you need one and how to obtain it.

Having more than one agency


It's possible to work with more than one agency — typically one per region. Each agency submits you for opportunities in their market. So you might have one in Georgia and one in another region as your career expands.

Make sure each agency knows about the others and that the territories are clearly defined in your contracts.

One last thing
If you're pursuing professional work it's always a good idea to have a current passport. Productions move fast and opportunities don't always come with a lot of lead time.