— THE BUSINESS · GUIDE
Understanding Talent Representation
What an agent actually does, how to find one, and what to expect once you're signed — from a family that's been through it.
What a talent agent actually does
A talent agent submits you for roles, negotiates on your behalf, and connects you with opportunities you might not find on your own. They earn a percentage of what you make — typically 10–15% — and only get paid when you do.
That's the most important thing to understand: a legitimate agent makes money when you book work, not before.
Agents don't typically submit for low or no paying opportunities — which means you may still self-submit for student films, community theater, and other unpaid or low-paying work. Just make sure to clear any offer through your agency before accepting.
How to find representation
There are three main paths to finding an agent. The network piece is why everything else on this guide matters — the connections you build in training, in community theater, and on set are what open these doors.
The interview
When an agency is interested they'll invite you in for an interview. Expect questions about your hobbies, your passions, and your commitment level. They'll review expectations and give you a chance to ask questions.
Come prepared — know what you're committing to and what you're hoping to get out of the relationship. This is a business partnership and it's reasonable to ask questions before signing anything.
The contract - what to know before you sign
Ask about self-submission.
Some agencies allow you to self-submit for opportunities while represented — understand the rules and always clear offers through your agency before accepting.
Read everything.
If anything is unclear ask for clarification before signing. A good agency will welcome your questions.
Understand how the relationship ends on both sides.
The agency can drop you and you can drop them. Know the notice period and any conditions before you sign.
What to expect day to day
Once you're signed, audition submissions come through industry platforms like Actors Access or Casting Networks. Your agency typically covers the platform fee — if you want to self-submit independently you can pay a monthly fee for your own access.
When an opportunity comes in you'll typically have 2–4 days to submit — and the sooner the better. Sides and instructions are sent through the platform and submitted the same way.
Your agency expects:
Coogan accounts & work permits
Having more than one agency
It's possible to work with more than one agency — typically one per region. Each agency submits you for opportunities in their market. So you might have one in Georgia and one in another region as your career expands.
Make sure each agency knows about the others and that the territories are clearly defined in your contracts.